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EMMA J. MOORE STUDIO
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Bee Chi Apothecary
Project type
Social Media Strategy
Since autumn, I’ve been shaping the apothecary’s TikTok through a mix of visual storytelling rhythm and intuition. The account has grown over 1000 followers with 35K+ views and strong organic reach primarily through the For You page rather than chasing trends. The focus has been on optimizing the bio, SEO best practices and keywords, and creating content that feels grounded and real allowing growth to happen steadily and in alignment with the space itself.








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