Bee Chi Apothecary

Content strategy and short-form video for a herbal apothecary rooted in Hawaiʻi. I refined the TikTok bio and search strategy, developed an earthy visual direction and created educational content centered on herbal medicine, makers and daily life in the shop. The account grew from roughly 600 to more than 1,000 followers in three months, with 35,000+ views driven largely by organic discovery.